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After being linked to cancer Johnson & Johnson has been recently been in the news quite a bit. Johnson & Johnson was ordered to pay $72 million by a Missouri state jury to the family of a woman whose death from ovarian cancer was linked to use of the company's talc-based baby powder. This however is not the only instant of this issue, more than 1,200 lawsuits linking Johnson & Johnson's baby powder to cancer are still pending.In this crisis I believe that company reacted both correctly and incorrectly at certain points. "The recent U.S. verdict goes against decades of sound science proving the safety of talc as a cosmetic ingredient in multiple products, and while we sympathize with the family of the plaintiff, we strongly disagree with the outcome," said Johnson & Johnson spokeswoman Carol Goodrich in a statement. Although she is stating facts, the outcome is the outcome and there are some 1,200 lawsuits as a result of their product. In this case its simply insulting to say you sympathize and disagree at the same time. This reply is not heartfelt or apologetic which is important when trying to restore consumer confidence.This reply was also irrelevant because of the evidence of a 1997 internal memo suggesting it might be possible that talc was linked to ovarian cancer. This internal evidence and lack of removing the ingredient that is causing this cancer looks terrible on the behalf of the company.As a company who’s main consumers are mothers and fathers with children this information is disheartening and overwhelming. It will be extremely hard for Johnson & Johnson to rebuild the trust of their consumers. Rebuilding this trust isn’t impossible but will take effort and transparency as well as sincere apologies.
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